{"title":"PureChoice Values — Skin Care","description":"\u003cp\u003eShop PureChoice Values skincare products selected around verified ingredient, ethical, or formulation attributes.\u003c\/p\u003e","products":[{"product_id":"vitamin-c-serum-for-sensitive-mature-skin-brightens-dark-spots-without-stinging-fragrance-free","title":"Vitamin C Brightening Serum for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eDoctor-formulated, allergen-aware vitamin C serum for sensitive and reactive skin.\u003c\/strong\u003e\u003cbr\u003eHelps skin look brighter and more even-toned while supporting a smoother, more radiant appearance—without the usual skincare drama.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps \u003cstrong\u003evisibly brighten\u003c\/strong\u003e and improve the look of \u003cstrong\u003euneven tone\u003c\/strong\u003e and \u003cstrong\u003edark spots\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a \u003cstrong\u003esmoother-looking\u003c\/strong\u003e complexion and the appearance of \u003cstrong\u003efine lines\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance-free, gluten-free, vegan, cruelty-free\u003c\/strong\u003e; formulated without nut oils and the 14 most common allergens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle enough for \u003cstrong\u003esensitive, celiac-prone, eczema-\/rosacea-prone\u003c\/strong\u003e skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eWhat’s inside (highlighted ingredients)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin C (with Ferulic Acid):\u003c\/strong\u003e well-known antioxidant that helps improve the look of dullness and uneven tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e hydrates by helping skin hold water for a plumper, dewier look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAloe Vera \u0026amp; Chamomile Extract:\u003c\/strong\u003e known to calm the look of temporary redness and support skin comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCentella asiatica \u0026amp; Horsetail Extract:\u003c\/strong\u003e botanical antioxidants that help \u003cstrong\u003edefend against environmental stressors\u003c\/strong\u003e (pollution, etc.).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePanax Ginseng \u0026amp; Lingonberry:\u003c\/strong\u003e antioxidant-rich botanicals to support a more radiant-looking complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003cp\u003eNote: This serum \u003cstrong\u003edoes not contain SPF\u003c\/strong\u003e. For daytime, layer a broad-spectrum sunscreen as the last step in your routine.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eFull ingredients (INCI)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWater (Aqua), Ascorbic Acid (Vitamin C), Glycerin, Sodium Hyaluronate, Equisetum Arvense (Horsetail) Extract, Centella Asiatica Extract, Aloe Barbadensis Leaf Juice, Panax Quinquefolius (Ginseng) Extract, Sodium PCA, Ferulic Acid, Phenoxyethanol, Chamomilla Recutita (Matricaria) Flower Extract, Hydroxyethylcellulose, Vaccinium Vitis-Idaea (Lingonberry) Extract.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet Wt:\u003c\/strong\u003e 30 ml \/ 1 fl oz · \u003cstrong\u003eShelf life:\u003c\/strong\u003e 12 months after opening\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003ePatch test (recommended)\u003c\/h2\u003e\n\u003cp\u003eApply a small amount behind the ear or on the inner elbow; wait 24 hours. If irritation occurs, discontinue use.\u003c\/p\u003e\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eNormal · Dry · Oily · Combination · \u003cstrong\u003eSensitive\/Reactive\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eFree-from \u0026amp; preferences\u003c\/h2\u003e\n\u003cp\u003eGluten-Free · Fragrance-Free · Vegan · Cruelty-Free · Formulated without nut oils and the 14 most common allergens\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply \u003cstrong\u003e1–2 pumps\u003c\/strong\u003e to clean, dry skin \u003cstrong\u003eAM and\/or PM\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with your moisturizer (e.g., \u003cstrong\u003eTone Repair Cream\u003c\/strong\u003e).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDaytime:\u003c\/strong\u003e finish with a broad-spectrum SPF.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePatch test before first use (see below).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✓ Vegan\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Cruelty-Free\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Fragrance-Free\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Gluten-Free\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Formulated Without Nut Oils\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Allergen-Aware Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this Vitamin C serum fragrance-free and gluten-free?\u003c\/strong\u003e\u003cbr\u003eYes—fragrance-free, gluten-free, vegan, and cruelty-free. It’s formulated without nut oils and the 14 most common allergens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan sensitive skin use Vitamin C?\u003c\/strong\u003e\u003cbr\u003eOur doctor-formulated, allergen-aware base is designed to be gentle. Patch test first and start every other day if you’re new to Vitamin C.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this during the day?\u003c\/strong\u003e\u003cbr\u003eYes. For daytime, always follow with a \u003cstrong\u003ebroad-spectrum SPF\u003c\/strong\u003e; this product itself does not provide sun protection.\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54660269113623,"sku":"SRMS4002","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/Epilynx_-_mock_up.png?v=1786502807"},{"product_id":"oil-free-foaming-face-wash-for-acne-prone-skin","title":"Oil-Free Foaming Face Wash for Acne-Prone Skin","description":"\u003cp\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003cbr\u003e✓ Vegan\u003cbr\u003e✓ Gluten-Free\u003cbr\u003e✓ Cruelty-Free\u003cbr\u003e✓ Nut-Free\u003cbr\u003e✓ Allergen-Friendly\u003c\/p\u003e\u003cp\u003eA gentle, oil-free foaming facial cleanser from EpiLynx designed to remove makeup, excess oil, and daily buildup without leaving skin feeling stripped. The aloe-based formula features foaming apple, green tea, cucumber, and ashwagandha and is suitable for sensitive and blemish-prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet skin morning or evening, massage gently, and rinse with lukewarm water.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePureChoice Values are based on current EpiLynx supplier information. Review the ingredient list if you have specific sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54767034663191,"sku":"CRMS4016","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/Epilynx_-_Foam_Face_Listing_Images_V2_-_03_2f0d5b19-cf8b-493d-8510-ef29a2624fa5.jpg?v=1787605563"},{"product_id":"firming-face-serum-for-mature-skin","title":"Firming Face Serum for Mature Skin","description":"\u003cp\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003cbr\u003e✓ Vegan\u003cbr\u003e✓ Gluten-Free\u003cbr\u003e✓ Cruelty-Free\u003cbr\u003e✓ Nut-Free\u003cbr\u003e✓ Allergen-Friendly\u003c\/p\u003e\u003cp\u003eA lightweight EpiLynx face serum with hyaluronic acid, niacinamide, and botanical extracts. Designed to hydrate and help skin look brighter, smoother, and firmer without a heavy feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply 1–2 pumps to clean skin morning and\/or evening before moisturizer.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePureChoice Values are based on current EpiLynx supplier information. Review the ingredient list if you have specific sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54767036334359,"sku":"sku-39462561349841","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/CopyofEpilynx-RejuvenationSerum.jpg?v=1787605647"},{"product_id":"gentle-retinol-night-cream","title":"Gentle Retinol Night Cream","description":"\u003cp\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003cbr\u003e✓ Vegan\u003cbr\u003e✓ Gluten-Free\u003cbr\u003e✓ Cruelty-Free\u003cbr\u003e✓ Nut-Free\u003cbr\u003e✓ Coconut-Free\u003cbr\u003e✓ Hypoallergenic\u003c\/p\u003e\u003cp\u003eA gentle retinol night moisturizer from EpiLynx created to hydrate while helping improve the look of fine lines, uneven texture, and dullness. The formula pairs retinol with hydrating and soothing ingredients for evening use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a small amount at night to clean, dry skin. Introduce gradually if you are new to retinol, and use sunscreen during the day.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePureChoice Values are based on current EpiLynx supplier information. Review the ingredient list if you have specific sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54767036465431,"sku":"sku-40627156779217","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/e49737d1-45d3-4fc0-9193-87a8346fb2f7.jpg?v=1787605721"},{"product_id":"gold-infusion-brightening-face-cream","title":"Gold Infusion Brightening Face Cream","description":"\u003cp\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003cbr\u003e✓ Vegan\u003cbr\u003e✓ Gluten-Free\u003cbr\u003e✓ Cruelty-Free\u003cbr\u003e✓ Nut-Free\u003cbr\u003e✓ Allergy-Friendly\u003c\/p\u003e\u003cp\u003eA brightening face cream from EpiLynx featuring colloidal gold, niacinamide, hyaluronic acid, and ceramides. Designed to moisturize and help improve the look of dullness, uneven tone, and loss of firmness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply morning and\/or evening to clean face and neck, avoiding the eye area.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePureChoice Values are based on current EpiLynx supplier information. Review the ingredient list if you have specific sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54767040790807,"sku":"sku-41070053327057","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/Epilynx_by_Dr._Liia_May25_SM_Photo_2_1.jpg?v=1787605825"},{"product_id":"peptide-eye-cream-for-mature-eyes","title":"Peptide Eye Cream for Mature Eyes","description":"\u003cp\u003e\u003cstrong\u003ePureChoice Values\u003c\/strong\u003e\u003cbr\u003e✓ Vegan\u003cbr\u003e✓ Gluten-Free\u003cbr\u003e✓ Cruelty-Free\u003cbr\u003e✓ Nut-Free\u003cbr\u003e✓ Hypoallergenic\u003c\/p\u003e\u003cp\u003eA peptide eye cream from EpiLynx designed for the delicate under-eye area. Hyaluronic acid, aloe, and peptide ingredients help hydrate and improve the appearance of puffiness, dark circles, and fine lines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Gently tap a small amount around the under-eye area using your ring finger. Avoid direct contact with the eyes.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePureChoice Values are based on current EpiLynx supplier information. Review the ingredient list if you have specific sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"EpiLynx","offers":[{"title":"Default Title","offer_id":54767052488983,"sku":"sku-41070054310097","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/7626\/0375\/files\/Epilynx-BrighteningUnderEyeCream-closed.jpg?v=1787606421"}],"url":"https:\/\/purechoicebeauty.com\/collections\/purechoice-values-skin-care.oembed","provider":"PureChoice Beauty","version":"1.0","type":"link"}